Dealing with Detractors in a Turnaround

Michael Fingland

Executive Director and CEO

In a turnaround situation, where a company is facing significant challenges and needs to make drastic changes to survive, identifying and dealing with detractors is critical for success. Detractors are individuals or groups within the organization who are resistant to change, either because they don’t believe in the new strategy or because they are attached to the old ways of doing things.

Failure to address detractors can lead to a number of negative consequences. First, detractors can actively sabotage the turnaround efforts, whether by openly opposing the new strategy or by quietly working against it behind the scenes. This can undermine morale and prevent the company from making progress towards its goals.

Second, detractors can create a toxic work environment that drives away talented employees and makes it difficult to attract new ones. This can further erode the company’s ability to execute its turnaround plan.

Finally, if detractors are not dealt with, they can become a rallying point for other employees who may be on the fence about the new strategy. This can create a domino effect, where more and more employees become detractors, ultimately derailing the turnaround efforts entirely.

To deal with detractors, it’s important to engage with them and try to understand their concerns. In some cases, their objections may be valid, and incorporating their feedback can actually strengthen the turnaround plan. In other cases, however, it may be necessary to make tough decisions, such as removing detractors from key positions or even letting them go from the company. By addressing detractors head-on, companies can increase their chances of success in a turnaround situation.

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