Businesses should be seeing the COVID-19 crisis as an opportunity. It’s a time to refocus, says Vantage Performance’s Michael Fingland. In this podcast he tells Phil Dobbie that now is the time to think of the one or two big changes to your strategy that will make your company more resilient and ready to grow as the economy picks up. It means you will have a stronger company. But you also don’t have much choice – banks and investors will be picking winners as the impact of the virus hits home. Funding will be available for realistic business turnarounds, not for bailouts that might simply extend the demise of a business that’s on its way down.

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My philosophy is that there is always a way to solve a crisis, as long as you’re engaged early enough.

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Andrew Birch

Cooperative leadership teams that develop prioritised actions to progress towards clear strategic objectives can achieve long-term business viability.