Business Transformation: Understanding Brand Controls Your Future

In this edition of the Vantage Performance podcast Christine Moody explains why understanding your brand position is vital to the success of any business.

It’s all about finding a customer proposition that makes you unique and determining how that is represented by the personality of your company. Then you need to ensure that this personality is reflected through the various touch points you have with your customers. Of course, to do that, you have to know where all those touch points are and understanding the journey the customer goes through when engaging with your company.

As you’ll hear, there’s a lot of work to be done, but the payoff can be significant.


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